Profile and Career
Consumer values, lifestyles, cultural diversity, entertainment and art. These are some of the subjects a master in Applied Cultural Analysis (MACA) is an expert in. The education combines hands on corporate assignments with research based knowledge, and with a master from MACA you'll be able to solve problems in corporations, public institutions and NGO’s.
MACA is a co-operation between the Ethnology departments at The University of Lund, Sweden, and The University of Copenhagen, Denmark, and the programme takes full advantage of the location in the transnational Öresund Region.
The innovative master programme applies the tools of cultural analysis to the workplace, opening new career opportunities in both the public and private sector. The Master of Applied Cultural Analysis is a hands-on programme that will teach you how to conduct cultural analysis, solving problems in corporations, public institutions and NGO’s. You will work and study in close contact with the job market and supported by cutting-edge university research.
You will deal with questions like:
- How are culture and economy intertwined in the analysis of new markets and consumer preferences?
- How can cultural analysis contribute to processes of innovation?
- How do processes of globalization and local lifestyles intersect in regional contexts?
- How do the predicaments of cultural diversity challenge established concepts of ethnicity and class, gender and age?
The MACA programme focuses on how cultural analysis can contribute to the understanding of cultural phenomena in an occupational setting: How are culture and economy intertwined in the analysis of new market and consumer preferences? How can cultural analysis contribute to processes of innovation? How do processes of globalization and local lifestyles intersect in regional contexts?
The master programme is developed at the universities in close co-operation with a number of companies with an interest in hiring employees with qualifications within innovation, project management, market analysis and communications.
Graduates from MACA are most likely to find employment within the health care systems, public planning, tourism, marketing or media.
Read about the programme structure.